Elizabeth Ariestia Melawaty Setiaatmadja is an Indonesian sociopreneur, business strategist, and networking expert with diverse experience across media, healthcare, beauty, F&B, and business development. Having previously worked at Ernst & Young and held leadership roles in various entrepreneurial ventures, she is widely recognized for her expertise in building strategic partnerships, fostering business communities, and driving collaborative growth among entrepreneurs. Her relevance to the Indonesia Retail Summit lies in her perspective on business innovation, customer-centric entrepreneurship, and the power of networking and collaboration in strengthening Indonesia’s retail and SME ecosystem.