Yongki Suryo Susilo is a seasoned Retail and Consumer Strategist, former Executive Director at The Nielsen Company, and Head of KADIN Indonesia Trading House. He serves as Commissioner for Kresna Technology Investment and BAUT Retail Hardware, and is an advisor for FMCG and FNB consumer goods. A Senior Associate at the Foreign Policy Community of Indonesia and board expert for HIPPINDO and AP3MI, he also contributes to APINDO and FORKOM Kemendag. As a faculty member at Rumah Perubahan and former professor at MM-UI, he is a respected academic and author of 'Retail Rules