Ronni Ardiansyah

Executive VP dan Chief Commercial Officer Wardah / PT PARAGON TECHNOLOGY AND INNOVATION

Experienced Chief Commercial Officer with a demonstrated history of working in the consumer goods industry. Skilled in Negotiation, Business Planning, Sales Management, and Trade Marketing. Strong sales professional with a Master of Business Administration (MBA) focused in Entrepreneurship/Entrepreneurial Studies from Magister Manajemen FEB UGM.


Paragon Technology And Innovation 5 years 6 months

Executive VP & Chief Commercial Officer October 2019 - Present (2 years 11 months)

Commercial Director

March 2017 - September 2019 (2 years 7 months) Greater Jakarta Area, Indonesia


5 years 1 month

Commercial Director

August 2015 - February 2017 (1 year 7 months) Indonesia

National Sales Manager

February 2012 - July 2015 (3 years 6 months) Jakarta, Indonesia

Lead sales operation team of Loreal Consumer Product Division comprise

of Field Sales Operation Team, Modern Trade Independent business development team, Commercial Training, Distributor Management and Route to Market management, to be Accountable for achieving the National GT&MT sales, distribution, merchandising, and promotion goals. Primary Role is to provide direction and leadership to the operation team while responsible for the customer satisfaction, distributor management, account development, and capability development

Kraft Foods

Regional Sales Manager

February 2011 - February 2012 (1 year 1 month)

PT Beiersdorf Indonesia 3 years 2 months

Head of Shopper & Customer Marketing / Trade Marketing October 2010 - February 2011 (5 months)

Plan, coordinate and manage the trade marketing programs and concept, in alignment with the Beiersdorf’s (BDF) Global Guideline, BDF Indonesia objectives, strategies, brand strategy and business process, to support the achievement of sales, distribution, and POS targets.

Regional Sales Manager

January 2008 - October 2010 (2 years 10 months)

Beiersdorf Indonesia is part of Beiersdorf world wide operation which has been doing business in Indonesia more than 27 years selling prestigious Personal Care brand; NIVEA and Hansaplast in Indonesia

Plan and manage the process of streering and continously developing Regional Distributors (RD) and supervising sales operation within the territorial coverage, in alignment with beiersdorf objectives, strategies, and business process, to ensure that achievement of sales, distribution, and POS targets within the territorial coverage can support business growth and sustainability.


Regional Sales Manager

December 2006 - January 2008 (1 year 2 months) Indonesia

Responsible for Jakarta and West Java

Selected Achievement :

- High involvement in Developing new RTM for KC

 - Successfully playing role as National Distributor set up pilot Team Leader. Implementation set up first KLI distributor at west java and develop template for distributor setup nationwide

- Increase KLI business at west java and Pontianak by 127% from last year


3 years 8 months

Channel Manager/Key Account Manager April 2004 - October 2006 (2 years 7 months) Indonesia

Responsible in developing retail channel business strategy(modern market and traditional market) throughout indonesia to meet expected brand presence and create demand to leverage total business channels demand, this ensured by excellent execution thru effective distributor steering.

Assosiate Channel Manager

March 2003 - March 2004 (1 year 1 month) Indonesia

Responsible to develop and implement retail channel strategy within West Indonesia to exceed company sales objective and meet expected product presence to create demand for total company channels


Assistant Area Sales Manager - Medan & Jambi June 2001 - February 2003 (1 year 9 months) Indonesia


Magister Manajemen FEB UGM

Master of Business Administration (MBA), Entrepreneurship/Entrepreneurial Studies · (2012 - 2016)

University of Indonesia

Bachelor, Economics · (1995 - 1999)