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Melinda Rusli

Head Divison of Charles and Keith Indonesia - PT. Kurnia Ciptamoda Gemilang

Melinda Rusli is an experienced Head of Brand Division at Charles & Keith Indonesia, where she has led the premiumization of 45 stores, driving profitability and enhancing customer experience since 2012. Her innovative marketing campaigns and exclusive product lines have boosted customer engagement by 300% and increased repeat purchases. Previously, she served as Retail Operation Manager for Charles & Keith Indonesia and Sales & Marketing specialist at PT Grand Textile Industry, achieving significant sales growth and market presence.