Jerhemy Owen is a sustainability content creator, environmental advocate, and digital storyteller who is widely recognized for making sustainability topics more accessible and relevant to younger generations. Through his social media platforms, he educates audiences on responsible consumption, climate action, sustainable lifestyles, and the environmental impact of everyday choices, while fostering meaningful conversations around sustainability in Indonesia. His ability to translate complex environmental issues into engaging and relatable content has positioned him as one of the country’s prominent voices in the sustainability space. His relevance to the Indonesia Retail Summit lies in his perspective on conscious consumerism, sustainability-driven purchasing behavior, and the growing importance of environmental responsibility in shaping brand perception and customer loyalty among modern consumers.