Sugiri Willim is the Marketing Director & SCM at PT Eka Bogainti (HokBen), responsible for overseeing marketing and supply chain strategies. He has played a key role in driving the company’s growth and ensuring efficient operations. Sugiri also serves as the Head of HR and Certification for the Indonesian Hotel & Restaurant Association (PHRI) from 2020-2025, where he focuses on industry standards and workforce development. Additionally, he is the Secretary General of HIPPINDO for the 2024-2026 period, advocating for retail tenants nationwide.