Muliadi is the founder of ICUBE, a premier e-commerce agency and Adobe Solution Partner and Shopify Premier Partner in the Asia Pacific region. With over two decades of experience in digital commerce, he has deep expertise in retail omnichannel strategies, commerce technology, and digital retail innovation. He has led successful implementations for global brands like TOMS Shoes, RelaxTheBack, Rayban, Oprah Store, and Footlocker, as well as top Indonesian retailers including Kawan Lama Group, The Body Shop, MAP Group, Erafone, Hush Puppies, Mitra10, and ASICS. As a respected public speaker and thought leader, Muliadi has delivered keynotes and participated in panels at events such as Meet Magento, Retail Outlook Conference, and IESE, sharing insights on e-commerce innovation, customer experience, AI in retail, and omnichannel transformation. He is also an active mentor and advisor to startups and business leaders across Southeast Asia.