Martijn Peeters has over 25 years of experience in strategy and operational improvement, specializing in the Retail & Consumer sector. He excels in driving revenue growth and improving operational performance through data-driven decision-making and disciplined implementation. Recently, Martijn led PWC Russia Consulting, achieving significant growth and profitability. Since 2017, he has driven double-digit growth in the Retail & Consumer sector in Russia and Eastern Europe. Martijn also built a successful Deal Strategy practice and expanded a consulting unit from 10 to 90 employees, significantly growing their client base.
