Yulia Saksen is the first Indonesian-born Certified International Brand Consultant, speaker, and co-author of Are You Brand Dead?. Based in Singapore, she has worked with clients across Southeast Asia and Europe, helping businesses build stronger and more differentiated brands through strategy and customer insights. Returning to Indonesia Retail Summit 2024, she brings valuable insights on customer-led retail and unified customer experience, sharing how brands can build stronger connections, trust, and sustainable growth.